CHAI BREAK
OR TAKING
TIME OFF
IN the urban
dictionary.
CHAI BREAK OR TAKING TIME OFF IN THE URBAN DICTIONARY. The purpose of Chai Break was clear when two school friends from St. James' School, Kolkata decided to join hands to create something unique in F & B segment in 2010.
To become synonymous with the experience of 'taking a break' we wish to tap into that very space one steps into when one chooses to take time off.
Armed with an MBA degree from Amity Business School, Noida, Anirudh Poddar and Aditya Ladsaria, a student of St. Xavier's College, started their baby steps in the F & B industry with a 50 sq. ft. kiosk that specialised in serving different varieties of tea and snacks. However, the ever-changing trends and likes of the youth required much more to please them. A cup of steaming tea wasn't enough. The requirement for 'chai + something else' was needed.
Quickly realising this attitude amongst people, the duo opened up Kolkata's one-of-a-kind hot spot, Chai Break Cafe. Chai Break was a first of its kind café for the youth in Kolkata. And today, Chai Break has capitalized the segment of fun time on a budget. A blockbuster hit amongst youngsters, college-goers, young working professionals, Chai Break has strengthened its presence through 18 outlets, thronging in the cities of Kolkata, Bhubaneswar, Durgapur & Guwahati - while charming their fa-vourite goers with a variety of 'chai' and a bouquet of cuisines such as Italian, Chinese & Indian.